11/8/2022 0 Comments What is zoom company![]() ![]() In her interview with SaaStr, Janine Pelosi, Zoom CMO mentions that they also build relationships with industry analysts. Such integrations not only reduce the resistance to adoption but also build the growth using network effect. Some integrations allow users to access multiple services using the same Zoom dashboard. Users can have great experience in using Zoom along with other apps for scheduling, conferencing, storage, communication, and more.įor integrations, Zoom has built an app marketplace. So while its competitors were fighting in ‘meetings’ and ‘conferencing’ space, Zoom went out and built partnerships with companies in other verticals to create a seamless experience for its users. Sites similar to Google hangout in terms of traffic Here is a snapshot of how Zoom gets most of its traffic: But all of these channels contribute to community building and filling top of their sales funnel (TOFU). Zoom does not consider some of these channels specifically for customer acquisition. Presently key channels of Zoom’s engine of growth are: In his interview with SaaStr, Eric has also attributed Walt Mossberg’s article for initial viral growth. These partnerships helped Zoom to integrate their solution with existing B2B service providers and leverage the distribution of these companies. ![]() Growth Strategy: Bird’s Eye ViewĪ lot of Zoom’s initial growth came from organic outreach and partnerships. Recently, on the Business Insider’s list of 15 best CEOs of 2019, Eric has been placed at #1. On Zoom, you can host online video meetings with multiple people.Įric was named Glassdoor’s top CEO in 2018. They invested all their initial resources in building a great product. ![]() Eric was working with WebEx on building video conferencing products for over 14 years before starting Zoom. Zoom is a SaaS company in video conferencing space. This is a detailed look at Zoom’s growth strategies and tactics. So, if you are a SaaS startup, still figuring out the growth strategy, you can learn a lot from this story of Zoom’s growth engine. They had struggled to find their go-to-market strategy. They had struggled to raise their first round of funding. Today Zoom stands tall at number one.īut Zoom started small. ![]() Zoom competes against the big boys like Microsoft and Cisco. Zoom has built a great product, had organic growth early on, and has built multiple growth channels over the years.
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